Customer
Satisfaction - The Benefits
Our surveys are not dry, statistical reports, but combine
insightful quantitative data with a qualitative understanding
of why customers hold the perceptions they do.
We work very closely with our clients during the research
process. Following a briefing meeting, where we discuss
the research objectives, MPA International sets out
all research parameters in a proposal, which once accepted
becomes the blueprint for the project.
A team of researchers, with the required industry or
language expertise, is then assigned to work on your
project. Trained and experienced interviewers carry
out the interviews in the native language of the countries
surveyed.
The typical stages of a project include:
1. Research Team Briefing
2. Questionnaire Design
3. Data Collection
- Sample generation
- Pilot interviews
- Telephone interviews
- Personal interviews
4. Analysis and Report Writing
5. Presentation
The scope of MPA International's research capabilities
is international, with multilingual staff to cover all
major European languages.
For further information on customer satisfaction or
if you would like to discuss a proprietary programme,
please contact us on +44 20 8832 7770 or send details
of your questions or enquiry using our online enquiry
form. |
