Proprietary
Research
Our Problem Solving Approach
MPA International's proprietary studies are custom
designed to solve specific marketing problems.
Projects are run as a partnership with the client;
this enables the research team to use its skills to
a maximum effect, with the result that information is
not sought that is already available to the client or
cannot be used.
Research projects start with the preparation of a proposal
aimed at identifying the research objectives and the
research techniques that are best suited. The proposal
is based on a detailed briefing by the client and becomes
the blueprint for the project.
In addition to the data specified in the proposal,
the reports include an interpretation of the market
environment, as identified by the research and, if required,
recommendations on the specific marketing actions the
clients should take.
Research Techniques
MPA International uses all of the main qualitative
and quantitative marketing research techniques including:
- Desk Research
- Personal Interviewing
- Telephone and Fax Interviewing
- Postal Surveys
- Focus Groups
The specific research services we offer include:
- Market Measurement/Quantification
- Product Positioning Research
- Pricing Studies
- New Product Strategies
- Awareness and Attitude Studies
- Customer
Satisfaction Research
- Current Practice & Benchmarking Surveys
- Marketing Communications Studies
- Concept Testing
- Site Location Studies
- Strategy Evaluation and Diversification
- Mergers & Acquisition Research
- Competitor Intelligence
If you would like more information about MPA International's
proprietary consulting services, or if you would like
us to prepare a proposal for a single client study,
please call us on +44 (0) 20 8832 7770. Alternatively
you can fill in our online enquiry
form to include a details of your requirements,
which we will respond to immediately
|
